(The original was released on PR Newswire this morning.)
TV Search Provider Critical Mention Inks Marketing Partnership with MacNeil/Lehrer Productions
MacNeil/Lehrer Expands Paid Distribution Opportunities and Extends Brand Through Partnership With Critical Mention
New York – April 26, 2005 – Critical Mention, Inc., the leading Web-based television search and monitoring service for corporate communications and business intelligence professionals, today announced a marketing partnership with MacNeil/Lehrer Productions, producers of the PBS program NewsHour with Jim Lehrer. Under the agreement, MacNeil/Lehrer Productions will receive a partnership fee based on the usage of clips from NewsHour with Jim Lehrer within Critical Mention’s TV search services. This relationship underlines Critical Mention’s commitment to partnering with the world’s most prominent broadcast and cable news providers to help them expand their content distribution and generate revenue in online applications.
“Besides providing business and government leaders with the most comprehensive online TV search service available today, it is our goal to extend the model to enable content producers and broadcasters to participate in the explosive revenue opportunities of aggregated video search.” said Sean Morgan, CEO of Critical Mention. “We look forward to providing MacNeil/Lehrer Productions with new revenue opportunities as video search and related services become pervasive online.”
Close to 3 million people tune in to The NewsHour each weeknight (1.1 HH rating) and close to 8 million unduplicated viewers watch at least one night a week. In addition, the Erdos & Morgan Opinion Leader survey ranks The NewsHour first among all television news programs as the most credible, most objective, most influential and most current news program on television.
“People look to the NewsHour to get the full story and information about what’s going on in the world. We’re very pleased to have Critical Mention distributing our program to corporate and government organizations in a new way,” said Dan Werner, president of MacNeil/Lehrer Productions.
About Critical Mention
Critical Mention Inc., the most comprehensive Web-based television search and broadcast monitoring service, is changing the way corporate communications and business intelligence professionals search, track and view critical information from television news. The company’s CriticalTV platform provides real-time monitoring and email alerts for organizations that require up-to-the-minute news about their company, customers and competitors. CriticalTV allows users to easily find a video clip online immediately after its broadcast; instantly share the clip within a workgroup via secure video-email or a private video gallery; and order a professional transcript or hard copy online. Critical Mention currently serves more than 150 clients, including Fortune 500 companies and market leaders in corporate communications, financial services, professional services, non-profit and government industries. Founded in 2002, Critical Mention (www.criticalmention.com) is privately held, with headquarters in New York City.
Broadcaster Relations Contact:
Critical Mention, Inc.